Learning that women are paid 29% less than men at Citi should shock you.
But we’ve all heard about the Pay Gap for years and it just doesn’t jolt us the way it should anymore.
Kids though, see the world through naive eyes, with a clear understanding of right and wrong. So how would they react when they heard about the pay gap for the first time? To find out, we commissioned a celebrated female photographer to conduct a social experiment: capture the moment the daughters of Citi employees learn about the Pay Gap for the first time.
Their reactions in the film, and the powerful portraits captured, serve as a reminder to us all, to never be complacent in the face of inequality.
ONE SHOW: Finalist
WEBBY: 2 x Nominee
FCS: Best of Show